Icon Beach Waterfront Residences vs The Residences at Shell Bay

A big Intracoastal tower or a tower in a golf club

Icon Beach and The Residences at Shell Bay rise a few blocks apart near the Diplomat Beach Resort. Icon Beach is Related Group and BH Group's 38-story tower at 3724 South Ocean Drive on the Intracoastal, with 350 residences of 945 to 2,580 square feet from about $850,000, under construction since June 2026 for 2028. The Residences at Shell Bay is Witkoff Group and PPG Development's 20-story, 108-residence tower inside the 150-acre Shell Bay golf, racquet and marina club, serviced by Auberge, topped out in March 2026 for 2027 and priced from about $2 million.

Updated October 20, 2026.

Side by side

	Icon Beach Waterfront Residences	The Residences at Shell Bay
Area	Hollywood and Hallandale Beach	Hollywood and Hallandale Beach
Address	3724 S Ocean Drive	501 Diplomat Parkway
Status	Under construction	Topped out
Developer	Related Group and BH Group, through Diplomat Landings Phase 1 Owner, LLC	Witkoff Group and PPG Development (Ari Pearl), through PPG WG Shell Bay Condo LLC; Auberge Collection provides services under a brand license
Architect	Cohen Freedman Encinosa & Associates (CFE Architects)	Kobi Karp Architecture and Interior Design
Interiors	Meyer Davis	AvroKO
Stories	38	20
Residences	350	108
Residence types	1 bedroom, 1 bedroom plus den, 2 and 3 bedroom residences, up to 10 per floor on published plans; CondoBlackBook also reports 6 townhomes	1 to 3 bedroom residences per the developer's feature list, plus a penthouse collection with private outdoor space and duplex penthouses with plunge pools and summer kitchens; Florida YIMBY and CondoBlackBook describe 1 to 4 bedrooms
Sizes	945 to 2,580 sq ft	900 to 4,000 sq ft
Pricing	From $850K	From $2M
Waterfront	Yes	Yes
Brand	None	Auberge Collection
Sales	Plan sheets carry Dezer Platinum Realty and Fortune Development Sales logos; gallery phone 954-282-7855	Douglas Elliman Development Marketing (per Florida YIMBY, March 2026); the official site lists (305) 204-5911 for private presentations

View both privately

Where each one wins

Icon Beach is the accessible entry: smaller residences, some of the lowest prices among Broward's new towers and the beach across A1A. With up to 10 residences a floor it is a large, busy building.

Shell Bay is the club address: a Greg Norman golf course, Auberge service and a 20,000-square-foot clubhouse, a year earlier. Club membership terms for owners are not published, so ask before reserving.

Choose Icon Beach Waterfront Residences if

You want to buy under $1.5 million
You want the beach and the Intracoastal both close
You plan to rent within the building's rules

Choose The Residences at Shell Bay if

You play golf or tennis
You want hotel-style service from Auberge
You want to close in 2027

Where each one sits

Icon Beach Waterfront Residences is at 3724 S Ocean Drive in Hollywood and Hallandale Beach; The Residences at Shell Bay is at 501 Diplomat Parkway in Hollywood and Hallandale Beach. Entry pricing is $850K against $2M. We arrange private viewings of both in one afternoon.

Questions

Questions buyers ask

What is the difference between Icon Beach Waterfront Residences and The Residences at Shell Bay?

A big Intracoastal tower or a tower in a golf club. Icon Beach and The Residences at Shell Bay rise a few blocks apart near the Diplomat Beach Resort. Icon Beach is Related Group and BH Group's 38-story tower at 3724 South Ocean Drive on the Intracoastal, with 350 residences of 945 to 2,580 square feet from about $850,000, under construction since June 2026 for 2028.

Which is more expensive, Icon Beach Waterfront Residences or The Residences at Shell Bay?

Reported entry pricing starts at $850K at Icon Beach Waterfront Residences and $2M at The Residences at Shell Bay. Pricing moves by release and floor, so the private presentation carries the current figures for both.

How many residences are at Icon Beach Waterfront Residences and The Residences at Shell Bay?

Icon Beach Waterfront Residences plans 350 residences over 38 stories and The Residences at Shell Bay plans 108 over 20 stories. Fewer residences usually means more privacy and a higher share of the association budget per owner.

Can I see Icon Beach Waterfront Residences and The Residences at Shell Bay in one day?

Yes. An advisor registers you with both developers first, then arranges private appointments at both sales galleries back to back. There is no fee to you, and part of the developer-paid commission is returned to you at closing.

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Hollywood and Hallandale Beach

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Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to the documents required by Section 718.503, Florida Statutes, to be furnished by a developer to a buyer or lessee. Images are artist’s conceptual renderings for illustration only, and views are conceptual and not guaranteed. Starting prices as of October 2026. Prices and availability are subject to change without notice. This site is not the developer’s website. The Premier Connection is an independent brokerage, Premier Listings, Florida licensed real estate broker CQ10499564, and is not the developer or the developer’s sales agent for Icon Beach Waterfront Residences, The Residences at Shell Bay. Trademarks and names belong to their owners and are used only to identify the properties.