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Aerial rendering of The Residences at Shell Bay tower beside the clubhouse, racquet courts, golf course and Intracoastal marina in Hallandale Beach
The Residences at Shell Bay logo

The Residences at Shell Bay

An Auberge-serviced tower inside a private golf club

  • Hallandale Beach
  • Shell Bay
  • Now selling, topped out

Prices range

from $2M

Prices are subject to change

The The Residences at Shell Bay private presentation

What the sales gallery shares in person, in writing before you go.

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By appointment. An advisor responds the same business day.

From
$2M
Per sq ft
$2,220 est.
Interiors sq ft
900 to 4,000
Residences
108
Floors
20
Setting
Waterfront

Premier research file. Updated October 20, 2026 from 12 sources. See them Rendering courtesy of the developer, conceptual.

The Residences at Shell Bay is a 20-story tower of 108 condominiums inside Shell Bay, the gated 150-acre golf, racquet and marina club that Witkoff Group and PPG Development built on the west bank of the Intracoastal in Hallandale Beach. Auberge Collection staff run the building's services, AvroKO designed the interiors and Kobi Karp the tower. The structure has topped out, and press reports put the entry price at about $2 million.

Availability

What is available at The Residences at Shell Bay right now

The current board is presented privately, in person at the sales gallery or by video, and it changes weekly. Select a day and a time.

About The Residences at Shell Bay

Kobi Karp designed a slim 20-story glass tower that rises behind the Mediterranean-style Shell Bay clubhouse and looks over both the golf course and the Intracoastal marina. Nievera Williams did the landscape. A 60-key Auberge hotel is planned beside it.

Vertical construction was complete by early March 2026, when the partners held a topping-out ceremony with Hallandale Beach Mayor Joy Cooper. The project is financed by a $273 million construction loan from J.P. Morgan and BDT & MSD Partners that closed in November 2024, and CondoBlackBook dates the groundbreaking to February 2025.

The Residences at Shell Bay residences and prices

The developer lists 1 to 3 bedroom residences, all with a private balcony, plus a penthouse collection with private outdoor space and duplex penthouses with plunge pools and summer kitchens. Florida YIMBY and CondoBlackBook describe the range as 1 to 4 bedrooms; ask which plans remain before assuming a 4-bedroom exists. CondoBlackBook gives sizes of about 900 to 4,000 square feet. No floor plans are published.

Ceilings are 10 feet clear and walls of glass open to wraparound terraces. AvroKO specified white oak cabinetry, honed marble counters and islands, Gaggenau appliances including an induction cooktop and wine refrigerator, and primary baths in honed marble with a freestanding tub in most residences. Residences have semi-private or private elevator access and a valet closet for deliveries.

Which residences hold the views, and which are still available, is in the .

The Residences at Shell Bay pricing and floor plan sizes

Residence types
1 to 3 bedroom residences per the developer's feature list, plus a penthouse collection with private outdoor space and duplex penthouses with plunge pools and summer kitchens; Florida YIMBY and CondoBlackBook describe 1 to 4 bedrooms
Interior sizes
900 to 4,000 sq ft
Pricing
From $2M

What comes with a residence at The Residences at Shell Bay

The residences

  • 20 stories, 108 residences and penthouses
  • 1 to 3 bedroom residences, all with a private balcony
  • Penthouse collection with private outdoor space; duplex penthouses with plunge pool and summer kitchen
  • Semi-private and private elevator access
  • 10-foot clear ceilings and floor-to-ceiling windows with sliding glass doors to wraparound terraces
  • Interiors by AvroKO with custom furnishings
  • Large-format limestone-style porcelain flooring in most interiors and all balconies
  • Kitchens with white oak cabinetry, honed marble counters and island, and Gaggenau appliances including induction cooktop and wine refrigerator
  • Primary bath with honed marble, white oak and limestone vanity, freestanding tub in most residences and separate water closet
  • Valet closet for service and deliveries

Amenities

  • Rooftop pools and spas with private cabanas and poolside dining
  • 20,000 sq ft clubhouse with dining room, cocktail lounge and lobby bar
  • Indoor-outdoor spa
  • Indoor-outdoor fitness center with boxing area, Pilates reformers, yoga and training terrace
  • 30,000 sq ft event space with terrace
  • Entertainment suite with bowling alley, screening room and indoor and outdoor play spaces
  • Private six-car porte-cochere and dedicated residents' lobby
  • Secured enclosed parking with EV charging; climate-controlled storage available
  • 150-acre private community with 5 acres of outdoor amenities, orchid garden, playground and dog-walking trail
  • Private wine tasting room with secure wine drawers

Services

  • Services by Auberge Collection staff
  • Dedicated Director of Residences and concierge
  • Butler service
  • Pre-arrival provisioning
  • Package receiving and contactless valet-closet deliveries
  • Dining and entertainment reservations
  • Personalized fitness and wellness services
Jordana Tobel

Jordana Tobel, broker and founder, visits these sales galleries herself. Questions about The Residences at Shell Bay? Call her directly: (728) 231-8615.

The Residences at Shell Bay amenities

Inside the residential program are rooftop pools with cabanas at the top of the tower, a 20,000-square-foot clubhouse with a dining room and bar, an indoor-outdoor spa and fitness center with boxing and reformer Pilates, a 30,000-square-foot event space, and an entertainment suite with a bowling alley and screening room. Parking is enclosed with EV charging, and storage units are available.

Around it is the Shell Bay Club: a Greg Norman championship course of about 7,250 yards, a 9-hole par 3 course, a racquet club with clay, pickleball and padel courts, and a yacht club with 48 slips. The golf club opened in October 2023 with a reported $1 million initiation fee, and the official site does not state which club privileges come with a residence.

The Residences at Shell Bay amenities

  • Rooftop pools with private cabanas, spa facilities and poolside dining atop the 20-story tower
  • 20,000 sq ft clubhouse with dining room, cocktail lounge and lobby bar
  • Indoor-outdoor spa and indoor-outdoor fitness center with boxing area, Pilates reformers and yoga
  • 30,000 sq ft event space with terrace
  • Entertainment suite with bowling alley, screening room and indoor and outdoor play spaces
  • Private six-car porte-cochere and dedicated residents' lobby
  • Secured enclosed parking with EV charging; climate-controlled storage available
  • Five acres of outdoor amenities including an orchid garden, playground and dog-walking trail
  • Private wine tasting room with secure wine drawers
  • Shell Bay Club: Greg Norman-designed championship golf course, 9-hole par 3 course, racquet club with clay, pickleball and padel courts, and a private yacht club with 48 slips

Who is building The Residences at Shell Bay

Witkoff, led by Alex Witkoff, and PPG Development, led by Ari Pearl, are the developers through PPG WG Shell Bay Condo LLC. PPG is based at 501 Diplomat Parkway and has redeveloped several Broward golf properties, including The Club at Emerald Hills in Hollywood. Auberge Collection operates the residential services under a brand license, and Douglas Elliman Development Marketing handles sales.

The Residences at Shell Bay developer and design team

Developer
Witkoff Group and PPG Development
Architecture
Kobi Karp Architecture and Interior Design
Interiors
AvroKO
Landscape
Nievera Williams Design
Sales and marketing
Douglas Elliman Development Marketing (per Florida YIMBY, March 2026); the official site lists (305) 204-5911 for private presentations

The Residences at Shell Bay location

Shell Bay sits off Diplomat Parkway on the mainland side of the Intracoastal in Hallandale Beach, at the Hollywood line. The beach and The Diplomat Beach Resort are across the water on A1A, Gulfstream Park and Aventura Mall are a short drive south, and Fort Lauderdale-Hollywood International Airport is about 15 minutes north. Icon Beach Waterfront Residences is rising across the Intracoastal on the barrier island.

Oceanfront towers near the Hollywood and Hallandale Beach line, including the striped beach-ball water tower, rising behind a white beach and turquoise Atlantic water
Oceanfront towers near the Hollywood and Hallandale Beach line, including the striped beach-ball water tower, rising behind a white beach and turquoise Atlantic water. Photo: Jessica Suetta, Unsplash License.

The full area guide: Hollywood and Hallandale Beach. Nearby: Icon Beach Waterfront Residences, Portofino Hollywood

The Residences at Shell Bay at a glance

Compiled from the developer’s releases, city filings and press. Pricing and availability move; the private presentation carries the current release.

Developer site
Address
501 Diplomat Parkway, Hallandale Beach, FL 33009 (developer and PPG notice address for the Shell Bay property; the tower sits inside the gated 150-acre Shell Bay enclave)
Also searched as
The Residences at Shell Bay, Auberge Collection, Shell Bay Residences, Shell Bay Auberge Residences
Area
Hollywood and Hallandale Beach
Status
Topped out (as of October 2026)
Developer
Witkoff Group and PPG Development
Architect
Kobi Karp Architecture and Interior Design
Interiors
AvroKO
Landscape
Nievera Williams Design
Brand
Auberge Collection
Height
20 stories
Residences
108 · 1 to 3 bedroom residences per the developer's feature list, plus a penthouse collection with private outdoor space and duplex penthouses with plunge pools and summer kitchens; Florida YIMBY and CondoBlackBook describe 1 to 4 bedrooms
Sizes
900 to 4,000 sq ft
Pricing
From $2M
Dues
No association budget published. Shell Bay Club membership terms for residence owners are not stated on the official site; the golf club's initiation fee was reported at $1M when it opened in 2023.
FEMA flood zone
Zone AE, base flood elevation 8 ft NAVD88 (FEMA NFHL point query at approximate coordinates; Broward panel 12011C0732J effective July 31, 2024)
Views
Shell Bay golf course, Intracoastal Waterway, Atlantic Ocean (upper floors, per developer imagery)
Sales
Douglas Elliman Development Marketing (per Florida YIMBY, March 2026); the official site lists (305) 204-5911 for private presentations
Sales gallery
Not published on the official site; private presentations by appointment at (305) 204-5911
Delivery
2027, per the developer's partners and Auberge

The Residences at Shell Bay timeline and completion date

  1. 2018Property that became Shell Bay acquired (PROFILEmiami: 'Premium Capital bought the property in 2018')source
  2. 2022The Residences at Shell Bay, Auberge Collection marketing site launched (© 2022 PPG WG Shell Bay Condo LLC)source
  3. October 2023Shell Bay Club opens, described as the first new private golf club in the Miami area in more than 20 yearssource
  4. January 2024Developer announces $100M in sales at The Residences since Octobersource
  5. November 21, 2024$273M construction loan closed with J.P. Morgan and BDT & MSD Partnerssource
  6. February 2025Groundbreaking (per CondoBlackBook)source
  7. March 2026Tower tops out at 20 floors; topping-out ceremony with Hallandale Beach Mayor Joy Coopersource
  8. 2027Expected completion of the residences; Auberge hotel at Shell Bay debuting 2027source
  9. Expected2027, per the developer's partners and Auberge

Before you place a deposit

  • The Auberge name is licensed, not owned. The developer's own terms say the license can end, and with it the branding and brand-linked services.
  • Club membership is not spelled out on the official site. Get the golf, racquet and yacht club terms, initiation and dues in writing from the offering documents.
  • The bedroom range differs between the developer (1 to 3) and press reports (1 to 4), and the only published sizes are a broker's 900 to 4,000 square feet.
  • The 60-key Auberge hotel is due to open in 2027 next to the tower, so its construction may overlap the first months of occupancy.
  • The site is in FEMA flood zone AE with an 8-foot base flood elevation. Price windstorm and flood insurance before you sign.

Who it suits

  • Golfers and tennis players who want a private club at the elevator rather than a drive away
  • Buyers who want hotel-run services and a building that has already topped out
  • Boat owners who want a yacht club with slips inside a gated community

Buildings buyers weigh against The Residences at Shell Bay

Your credit at The Residences at Shell Bay

Set the price of the residence you are considering. Your figure is confirmed in writing before you sign.

Estimated credit at closing

$15,000

An estimate. Developers set their own terms per building and per release, so your figure is confirmed in writing for your residence before you sign. It requires that we register you with the developer before your first contact with the sales gallery. Permitted under Florida rule 61J2-10.028 with full disclosure.

Request your credit letter

For a specific building and price, confirmed in writing before you sign anything.

Held in confidenceWithout obligationPremier Listings, licensed broker CQ10499564

Questions

Questions buyers ask about The Residences at Shell Bay

How much do residences at The Residences at Shell Bay cost?

Florida YIMBY and CondoBlackBook both reported a starting price of about $2 million in March 2026. The developer does not publish a price list, a top price or a price per foot, and penthouses with private outdoor space and duplex plunge-pool penthouses sit above the entry level. We request the current availability sheet before any tour.

When will The Residences at Shell Bay be finished?

The 20-story tower topped out in March 2026 and the partners and Auberge say it will be finished in 2027. No month has been published. Facade, interiors and the certificate of occupancy are the remaining milestones.

Does buying a residence include Shell Bay Club membership?

The official site does not say. The Shell Bay Club opened in October 2023 with a reported $1 million initiation fee for golf. Ask the sales team which club privileges, if any, transfer with a residence, and what dues apply, and confirm it in the condominium documents.

Who manages the building?

Auberge Collection staff provide the residential services, including a Director of Residences, concierge, butler service and pre-arrival provisioning. Auberge does not own or sell the project; PPG WG Shell Bay Condo LLC, the Witkoff and PPG Development venture, is the developer.

How many residences are there and what sizes?

There are 108 residences in 20 stories. The developer lists 1 to 3 bedrooms plus penthouses; press reports say up to 4 bedrooms. CondoBlackBook gives sizes of about 900 to 4,000 square feet. No floor plans have been published, so request plans for the specific lines that remain.

Who is the developer of The Residences at Shell Bay?

Witkoff Group and PPG Development (Ari Pearl), through PPG WG Shell Bay Condo LLC; Auberge Collection provides services under a brand license. Architect: Kobi Karp Architecture and Interior Design. Interiors: AvroKO.

Is The Residences at Shell Bay on the water?

Yes. Views take in Shell Bay golf course, Intracoastal Waterway, Atlantic Ocean (upper floors, per developer imagery).

What flood zone is The Residences at Shell Bay in?

Zone AE, base flood elevation 8 ft NAVD88. Confirm with the building's elevation certificate before you sign.

Where is The Residences at Shell Bay located?

501 Diplomat Parkway, Hallandale Beach, FL 33009 (developer and PPG notice address for the Shell Bay property; the tower sits inside the gated 150-acre Shell Bay enclave), in Hollywood and Hallandale Beach (Shell Bay, Hallandale Beach).

Where these facts come fromShow sources
  1. Residences | The Residences at Shell Bay, Auberge Collection (official)PPG WG Shell Bay Condo LLC · October 2026
  2. Condo Amenities & Experiences (official)PPG WG Shell Bay Condo LLC · October 2026
  3. Meet Our Team (official)PPG WG Shell Bay Condo LLC · October 2026
  4. Legal (official)PPG WG Shell Bay Condo LLC · October 2026
  5. The Residences at Shell Bay Reaches Topping Out Milestone in Hallandale BeachFlorida YIMBY · March 3, 2026
  6. March 2026: Fort Lauderdale and Palm Beach Pre-Construction Condo News UpdateCondoBlackBook · March 2026
  7. Witkoff Group and PPG Development Lock Down $273 Million Construction Loan For Shell BayPROFILEmiami · November 21, 2024
  8. Shell Bay (official)Auberge Collection · October 2026
  9. Shell Bay, Hallandale Beach (official)Witkoff · October 2026
  10. Press (official archive of coverage)Witkoff · October 2026
  11. Shell Bay Residences an Auberge Resorts Collection (official)PPG Development · October 2026
  12. National Flood Hazard Layer (point query)FEMA · October 20, 2026

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